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2015, 05, v.41 706-710
服装时尚产业供应链优化研究——以日本优衣库SPA经营模式为例
基金项目(Foundation): 国家自然科学基金资助项目(71373040)
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摘要:

随着我国服装产业原材料及人工成本等因素变化,服装企业的市场压力越来越大以致形成过高的库存危机.以日本优衣库SPA(speciality retailer of private label apparel)经营模式为例,通过对服装时尚产业供应链相关问题进行数学过程建模分析.研究表明,在存在时尚商品的市场中,厂商应加强研发能力和营运管理能力,充分利用人力资源与自然资源,持续提供新的时尚商品,企业才能获得更高的长期收益.

Abstract:

With the elements change in Chinese apparel industry such as raw materials and labor cost,the clothing enterprises are facing a bigger market pressure with a high inventory crisis.This paper focuses on the clothing fashion industry supply chain problems by analysing the process of mathematical modeling,based on Japanese UNIQLO SPA(speciality retailer of private label apparel)business model as an example. The research shows that fashion manufactures should strengthen research and development capabilities and management ability,make full use of human and natural resources,provide new fashion products so as to achieve a higher long-term profits.

参考文献

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[4]李珍芳.中国SPA服装企业经营策略研究[D].上海:复旦大学经济学院,2009.

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基本信息:

中图分类号:F426.86

引用信息:

[1]刘畅,高长春,高晗.服装时尚产业供应链优化研究——以日本优衣库SPA经营模式为例[J].东华大学学报(自然科学版),2015,41(05):706-710.

基金信息:

国家自然科学基金资助项目(71373040)

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