上海工程技术大学服装学院;
针对国内进口跨境电商平台发展迅速,其服务质量成为塑造平台良好口碑的一大瓶颈,并影响平台内消费者的重复购买率,建立服装跨境进口电商平台服务质量和重复购买意愿之间的关系模型。通过问卷调研,采用基于AMOS统计分析软件的结构方程模型验证服装跨境电商平台服务质量与重复购买意愿之间的影响关系。研究发现:服装跨境电商平台服务质量直接或间接影响消费者重复购买意愿;环境质量对感知质量以及重复购买意愿不产生直接影响效应,补救质量对忠诚度以及重复购买意愿不产生直接影响效应;传递质量、结果质量、权益保障质量对消费者重复购买意愿均具有直接或间接影响效应。同时为服装跨境电商平台的服务质量完善提出相关对策建议。
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下载次数 | 被引频次 | 阅读次数 |
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基本信息:
DOI:10.19886/j.cnki.dhdz.2020.0031
中图分类号:F125;F426.86;F724.6;F713.55
引用信息:
[1]崔筱婷,曲洪建.服装跨境电商平台服务质量对重复购买意愿的影响[J],2021,47(04):123-134.DOI:10.19886/j.cnki.dhdz.2020.0031.
基金信息:
上海工程技术大学研究生科技创新项目(0239-E3-0903-19-01395)